马其他幸运飞艇

設計魔術師佐藤可士和:靈感來源于整理

來源:中國設計在線    時間:2019-09-03    站內收藏

马其他幸运飞艇ZAIZUOTENGKANLAI,ZHEXIEZHENGLIGONGZUOCHANGCHANGBEITARENSHIWEISHIZAILANGFEISHIJIAN,ERSHIJISHANGZHENGLISHIYIZHONGPEIYANGSILUDEHAOXIGUAN,CHANGCIYIWANG,BUJINNENGRANGZIJIDESILUBIANDEGENGJIAQINGXI,TONGSHI,SIWEIYEHUIGENZHUBIANDEGENGJIAMINRUIQILAI。

靈感來源于整理

                            ——佐藤可士和

在與客戶的溝通過程中,我們可以清楚的了解到,具體需求是什么。隨后再將這個需求中的關鍵點進行提煉與整理,最終完成這個設計。而不應該全是憑借設計師马其他幸运飞艇自己的靈感和專業水準去完成創作。

兩度落榜高校

△ 多摩美術大學以「自由與意力」作為教育理念。現為日本規模最大的美術大學。

马其他幸运飞艇ZUOTENGDEFUQINSHIWEIJIANZHUSHI,ZUFUSHIELUOSIYUXUEZHE、QIANDONGJINGWAIGUOYUDAXUERONGYUJIAOSHOU。ZAIZHEYANGDEJIATINGHUANJINGDEXUNTAOZHIXIA,RANGZUOTENGCONGXIAOJIUXIHUANSHANGLEHUAHUA。BINGQIEZAIBAOKAOZHIYUANDESHIHOU,YEXUANZELEYISHULEIDEDAXUE。DANZHEYIQIESIHUBINGMEIYOUNEIMERONGYI,MEICUO,TALUOBANGLE。

DANZHEBINGMEIYOURANGTAFANGQIZHEGEXIANGFA,JINGGUOLELIANGCILUOBANGZHIHOU,ZHONGYUZAITA20SUIDESHIHOU,JINRULEDUOMOMEISHUDAXUEJIUDU。

六年磨一劍

1989NIAN,GANGGANGCONGDUOMOMEISHUDAXUEBIYEDEZUOTENG,PINGJIEZHUYOUYIDECHENGJI,RUZHILEYIJIARIBENZHIMINGDEGUANGGAOGONGSI「BOBAOTANG」。ZAIZHEQIJIAN,SHOUDAOLETakuya OnukiXIANSHENGDEZHIDAO,CHENGCHANGXUNSU。JINGGUOCHANGDALIUNIANDEGONGZUOJILEI,ZUOTENGZHONGYUXIAOYOUCHENGJIU。TADEZUOPIN「BENTIANXINGGE(Honda Integra)」HUODEYISHUZHIDAOXIEHUIDE(ADC)NIANDUDAJIANG。ZAI「BOBAOTANG」GONGZUODEZHEXIENIAN,ZUOTENGCHULESHOUHUOLEDALIANGDEJINGYANHEZHISHIWAI,HUANYUSHANGLEZAIRENSHENGZHONGGEIYUTAJUDABANGZHUDEREN,YEJIUSHITADEQIZIZUOTENGYUEZI。

成立武士事務所

SHIJIANYIZHUANYOUGUOLEWUNIAN,ZHESHIDEZUOTENGYIJINGXIDELEYISHENBENLING,ZHONGYUYOUYITIAN,TAJUEDINGLIKAIZHEJIAGONGSI,QUCHENGLISHUYUZIJIDEGONGZUOSHI 「 ZHUSHIHUISHEサムライ」 ,ZHICIKAIQILETAMOSHUBANDESHEJISHENGYA。

△ 事務所內部一角

ZAICIOURANDEQINGKUANGXIA,YOUWEIWAIGUOSHEYINGSHIWENTA「KESHIHE」ZAIYINGWENLISHISHENMEYISI,DANGTAJIESHIDAODIERGEZI」SHI」DESHIHOUJIUKAZHULE,YINWEIZAIRIWENDEFAYINLUOMALI「 SAMURI 」SHIWUSHIDEYISI。YEZHESHISHIJIANQIFALETADEXIANGFA,BINGQIEGEIZIJIDESHIWUSUOMINGMINGWEI「 SAMURI 」。GENJUZUOTENGDEQIZIHUIYI,DANGSHITATINGDAOZHEMINGZIDEDIYIFANYINGSHI:「SHENME?WUSHISHIWUSUO?YETAITULEBA!」

马其他幸运飞艇ZAIZUOTENGKESHIHEDEZUOPINZHONG,CHULERENJINJIEZHIDEYOUYIKUSHEJI。TASUOJINGSHOUDEGONGZUOHUANBAOKUOYOU:OUXIANGTUANTI「SMAP」DEZHENGTISHIJUESHEJI、NTTYIDONGDIANHUASHEJI、NIUYUEQUANQIUQIJIANDIANDECHUANGYIZHIDAO、XUNXIAOGONGSIDEQIYESHIBIESHEJI、TENGYOUZHIYUANDEGENGXINJIHUA、GUOLIXINMEISHUGUANDEBIAOZHISHEJIDENG。

獲得獎項

  • DONGJINGADC Grand Prize(DEJIANGZUOPIN:BENTIAN Integra)

  • MEIRISHEJIJIANG(MEIRIデザインSHANG)

  • CHAORIGUANGGAOJIANG

  • GUICANGXIONGCEJIANG

  • DONGJINGTDCJINJIANG

  • 马其他幸运飞艇XIANGGANG 「YAZHOUZUIJUYINGXIANGLIDAJIANG」

除了獲得眾多獎項外,在2007年,佐藤成為了明治學院的客座教授,同時也是東京ADC(藝術指導俱樂部)、東京TDC(字形指導俱樂部)、JAGDA(日本平面設計師協會)的常駐會員。

對靈感的看法

在佐藤可士和看來,只依靠靈感的設計是遠遠不夠的,除此之外,設計師還需要去考慮產品背后的邏輯。靈感如果太跳躍性,太過超前的話,是沒辦法解決現有問題的。但是在設計的過程中,靈感也是必不可少的關鍵因素,許多時候我們都需要通過「靈感」來擴充想法。而靈感的并不一定非要在自己的腦海中產生,通常創意的答案就在客戶哪里,而我們做的工作只是總結對方的思緒并加以重新創造。

△ 佐藤可士和的超整理術

马其他幸运飞艇ZAI《ZUOTENGDEZHENGLISHU》ZHEBENSHUZHONGYECENGBIAOMINGGUO,TAZIJIDEGONGZUOSHILIMIANMEIYOUDUOYUDEDONGXI,MEIYOUDIANHUAHEDIANSHI,RUODADEHUIYISHILIYEZHIYOUYITIAOCHANGCHANGDEHUIYIZHUOHEXUEBAIDEQIANG。

△ 佐藤可士和的事務所(內部)

BAHUANJINGZHONGDEGANRAOYUANSUQINGLIDAOZUIDIXIANDU,ZHEYOUZHUYURENDUIDEQINGXUDEZHENGLI。HUANYOUMEIDANGTAWANCHENGYIGEXIANGMUDOUHUIJUJISUOYOUYUANGONGLAIZHENGLISUOYOUDEZILIAO。MUDEYEZAIYUZAIZHENGLIDEGUOCHENGZHONGRANGRENSHIKEDEBAOCHIQINGXINGDEJINGSHENZHUANGTAI,YIZUOCHUGENGXUNSU、GENGZHUNQUEDEPANDUAN。

設計師就是視覺醫生

ZUOTENGSUOCONGSHIDEZHIWEISHI「YISHUZHIDAO」,KENENGYIBANRENRENWEIDEYISHUZHIDAOGONGZUO,JIUSHIFUZE「NIDINGHEZHIXINGPINGMIANJIHUADETONGCHOUZHE。」

马其他幸运飞艇DANZAITAKANLAIYISHUZHIDAOSHI「NIDINGQUANPANDEGOUTONGZHANLVE,BINGYUNYONGSHEJIDELILIANGJIANGQIHUAWEIYOUXINGZHIWU」DEGONGZUO,TONGGUOGENKEHUJINXINGDUOCIQUANFANGWEIDEGOUTONG,ZHENGLICHUKEHUDEXUQIUYIJINEIXINDEQIDAI,CONGERZUOCHUFUHEKEHUYUSHICHANGXUQIUDEJIEJUEFANGAN。ZUOTENGJIANGZIJIDEZHIWEIDINGWEIWEIYISHENG,KEHUJIUSHIHUANZHE,TONGGUO「WANGWENWENQIE」ZHAOCHUZHENGZHUANGDEBINGYINHEZHILIAOFANGXIANG。

马其他幸运飞艇ZAIZHENGLIDEGUOCHENGZHONGXUYAOTONGLIDUIFANGDESIXU,HENDUOSHIHOUKEHUSUIRANDUIZIJIDECHANPINFEICHANGLEJIE,DANDUIYUCHANPINDESHICHANGJIAZHIQUEBINGMEIYOUMINGQUEDERENZHI,HUOZHETOUXUHENLUAN,BUNENGZONGJIECHUCHANPINTEDIANHEJIAZHI。YEYOUXIEKEHUDUIYUZIJIDEXUQIUSHUOBUQINGCHU,YOUSHIHOUSHITAMENXIANGYAODETAIDUO,DANTAMENBINGMEIYOUMINGQUEZIJIDEMUBIAOSHISHENME。ZHESHIJIUXUYAOGENKEHUSHENDUGOUTONGYIYITUIQIAOKEHUDUIJIRUSHANDEWENTI,JIAYIZHENGLI、ZHUBUJIANGCHANPINZUIGUANJIANZUIBENZHIDEJIAODIANTIQUCHULAI,JIANGQIDAMOJINGZHICHENGWEILIANJIECHANPINHEXIAOFEIZHEDEQIAOLIANG。

作品解析

1. SMAP(2000)

2000NIAN,ZUOTENGKESHIHEDANRENLEYOUMUCUNTUOZAIDENGCHAORENQIOUXIANGZUCHENGDEZUHESMAPDEZHENGTIXINGXIANGCEHUA。ZHECISHEJIZHONGTACAIYONGQUANXINDECHUANBOCELVE。FOUDINGCHUANTONGDEGUANGGAOXUANCHUANFANGSHI,WEIRIBENLIUXINGYINLELINGJUNTUANTIZHIYISMAPDESHIZHOUNIANJINIANYINRULEYIZHONGHENKUDEXUANCHUANFANGSHI。

佐藤可士和以「流行樂隊就是品牌」的新視角,重新定位了SMAP,并制定一種新的傳播策略,在CD夾克和各種音樂會商品上都使用了獨特的視覺標識。佐藤可士和將涉谷停放的汽車披上印著樂隊形象的車罩,在路燈上懸掛橫幅、為公共汽車車身設計特殊的視覺樣式,還有報紙廣告和海報宣傳等其他傳播媒介。

马其他幸运飞艇SHOULEDUICDBAO,HEZI,DIEDIDEQIFA,TAZHONGXINXIUGAILEWEIZHIHEYANSEBILI,SHEJICHUYIGERONGYIRANGRENJIZHUDESANSEFUHAO。BINGTONGGUOGEZHONGJIETOUHUODONGYINGZAOCHUHONGDONG,RENAOQIEQIEYOUXIYINLIDEREDIAN。

TAJIANGZHENGGECHENGSHIDINGWEIWEIYIGEDAXINGCHUANBOMEIJIEDEXIANGFADEDAOLEGAODURENKE,BINGZAI2000NIANYINGDELEXUDUOZHUMINGJIANGXIANG。KESHIHEHUANWEILEDUISHEJILEYIZHONGYITAMENZUIXINFAXINGDECDMINGMINGDEYINLIAO,「Drink Smap!」BINGJINXINGLEGENGDUODESHIYANGUANGGAO。TASHEJILEYINLIAOYUNSHUCHE、GONGRENGONGZUOFUHEANZHUANGZAIYINLESHANGDIANDEZIDONGSHOUHUOJI。LIYONGZHEDUTEDECHANPINZUOWEIGUANGGAOMEIJIE,CHENGGONGDEXIYINLEDALIANGDEGUANZHU。

2. OZOC (2002)

马其他幸运飞艇ZUOTENGKESHIHECENGDANRENOZOC(NIANQINGNVXINGSHISHANGPINPAI)DECHUANGYIZONGJIAN,BINGFUZEQIQIJIANDIANDECHUANBOCELVE,GAIQIJIANDIANYU2002NIANZAIYUANSUKAIYE。ZUOTENGKESHIHEZAIJIANZHUSHIHUANGMUSHENNAN(Nobuo Araki)DEBANGZHUXIAKAISHILEZHEGEXIANGMU,CHUANGZUOCHUYIGEHONGSELIFANGTIJIANZHU,DANYIGEYUEHOU,ZHEZUOJIANZHUDEYANSEYIYEZHIJIANBIANCHENGLEPUSUDEBAISEMUCAI。

马其他幸运飞艇ZUOTENGKESHIHEJIANGJIANZHUGAINIANDINGYI「BIANHUA」。「BIANHUA」SHISHISHANGDEBENZHI,SUIZHUSHIJIANDEBIANHUAERBIANHUA。TAJIANGJIANZHUYUOZOCPINPAIDELINGHUOXINGJINXINGLEJIEHE,ZHANSHIOZOCPINPAIDUICHAOLIUDEMINGANDU。OZOCZAIRIBENYOU100DUOJIASHANGDIAN,TAXIWANGWEIPINPAICHUANBOCHUANGZAOYIZHONGDUTEDEFANGFA。

马其他幸运飞艇ZUOTENGKESHIHEPAOQILEYIWANGSHIZHUANGGUANGGAOCELVE,JISHIYONGWAIGUOMOTEDEZHAOPIAN。JIANGOZOCDEXINQIJIANDIANZUOWEIMEIJIE,BINGCHENGZHIWEI「YUANSUGUANGGAOJIAGOUXIANGMU」(haap)。WEILEQIANGDIAOZHEYILINIAN,ZUOTENGKESHIHELIYONGJIANZHUGONGYI,WEIDIANMIANWAIBUJIANZAOLEYIXILIEGUANGGAOBAN。WEILEQIANGDIAOSHEJIGAINIAN,HUANJIANGJIANZHUGUOCHENGHESHEJIDEGAOTU,MOXINGDENGYINGYONGYUGUANGGAOZHUTI。ZUOTENGHUANZHIZUOLEYIBENTESHUDEGAINIANSHULIMIANJILUZHUJIANZHUDESHIGONGGUOCHENG,BINGZAIKAIMUSHISHANGFENFAGEIJIZHEHEQITAXIANGGUANCONGSHIZHE。

他證明了除了文字,照片等傳統廣告媒介外,建筑設計和室內設計马其他幸运飞艇也能在品牌傳播中發揮著積極和重要的作用。

3. 藤幼兒園(2004)

马其他幸运飞艇ZUOTENGXIANSHENGWEITENGYOUERYUANTICHULEYIGEQUANXINDEGUANDIAN,ZHICHU「YOUERYUANBENSHENJIUSHIYIGEJUDADEYOULECHANG」DEHONGWEIGAINIAN。TAJIANGJIANZHUZUOWEIPEIYANGMEIGEHAIZICHUANGZAOLIDEMEIJIEFUYULEXINDESHIJIAO。ZUOTENGXIANSHENGLIYONGCHANGDISHANGXIANYOUDERIBENDAYUSHU,TICHULEYIGEMUZHIWUDINGHETIANTIANQUANXINGDEJIANZHU,HAIZIMENKEYIZAISHANGMIANMEITIANPAOBUHEWANSHUA。ZHONGJIANDEQUYUBEISHEJIYIGEZHONGYANGTINGYUAN,LAICUJINPINGSHIGONGGONGHUODONGSHIDETUANJIEXING。ZUOTENGXIANSHENGYEWEIYOUERYUANSHEJILECAOCHANGSHEBEI,JIANGTARONGRULEYOUERYUANBENSHEN。TADEXIANGFASHISHIYOUERYUANCHENGWEI「XUEXIDEJIEKOU」,CHENGWEIXINDEYOUERJIAOYUMOSHI。

马其他幸运飞艇ZUOTENGYUSHOUZHONGFUFUJIANZHUTUANDUIHEZUO,SHOUZHONGFUFUDESHEJIYIRONGHEZIRANDEDUOGONGNENGKONGJIANERWENMING。TAMENDEJIANZHULINIANSHI:「WURENDUCHUDEKONGJIAN」。YOUERYUANDEKONGJIANSHEJIYEBINGCHIZHUZHEYILINIAN。WUDINGZUOWEIHAIZIMENDEYOULECHANG,WEIHAIZIMENTIGONGLEFENGFUERYOUQUDENEIZHISHEBEI。

RANGHAIZIKEYIWUDINGSHANGZIYOUDIBENPAOHEWANSHUA,RANHOUTONGGUOHUATIHUOSHENGTIHUIDAODIMIAN。SHENZHILIANPAISHUIXITONGDOUSHIWEIHAIZIMENSHEJIDE,CONGWUDINGSHOUJIDEYUSHUIXINGCHENGPUBU。ZUOTENGXIANSHENGHUANWEIYOUERYUANBIAOZHI、WANGZHANHEERTONGtXUSHEJILELEISIJIANZHIDEZITIHEZIFU。

马其他幸运飞艇GAIXIANGMUYI「YOUERYUANBENSHENJIUSHIYIGEJUDADEYOULECHANG,PEIYANGMEIGEHAIZIDECHUANGZAOLI」WEILINIAN,DAIBIAOYOUERJIAOYUDEWEILAI,ZAIGUOJISHANGHUODELEGAODUZANYU,HUODELE2011GUOJIJIGOU(CELE)BANFADE「ZUIYOUXIUSHESHIJIANG」,YIJIZHONGDUOQITAQUANQIUJIANZHUHEJIAOYUJIANGXIANG。

4. 優衣庫(2006)

2006NIANYOUYIKUZAINIUYUESOHODEQIJIANDIANKAIYEKAISHI,ZUOTENGKESHIHEFUZELESHISHANGPINPAIYOUYIKUDESUOYOUQUANQIUPINPAICHUANBOHUODONG。WEILESHIXIANYOUYIKUDUTEDECHUANGYIHESHEJIJICHU,TATICHULEYI「JUYOUMEIXUEYISHIDECHAOHELIXING」WEIGAINIAN,ZONGJIELEYOUYIKUDUISHIJIEDEJIAZHIHEZHUZHANG。

可士和通過修改日本片假名和原始字體設計出新的視覺標志,并組織了由建筑師、室內設計師和平面藝術家組成的專家團隊,為倫敦、巴黎、上海、東京和柏林的每一家旗艦店設計,每個地區的旗艦店都延續著相同的基調和感覺。這種與優衣庫整體業務管理直接相關的全面傳播策略,提升了優衣庫品牌的全球影響力。

優衣庫在紐約Soho的第一家全球旗艦店的logo,用回了原logo鮮艷的紅色,片假名和英文表達了優衣庫如何將歐美的休閑裝轉變成日本風格。

整個平面設計從標志到原始字體都是傳播策略的核心。佐藤將標志和字體組合成一種視覺圖案,并將其運用在建筑外墻面板,出租車車廂,屋頂,和各種媒體,通過各種傳播形式來吸引人們對優衣庫的興趣,促使人們去了解優衣庫。

CIWAI,YIFUZESHEJIGEGEQIJIANDIANDEPIANSHANZHENGTONGXIANSHENG、DANRENWANGZHANSHEJIDEZHONGCUNYONGWUXIANSHENGWEIZHONGXIN,ZUJIANLEZAIQUANQIUZHANKAIDECHUANGYITUANDUIJIANGYOUYIKUDEPINPAIXINGXIANG,ZAIBALI、LUNDUN、BOLIN、MOSIKE、SHANGHAIDENGGECHENGSHIJINXINGPINPAIBENDIHUA。

佐藤還為優衣庫的襯衫品牌「UT」進行設計,2007年東京原宿旗艦店開業并發布襯衫專業品牌「ut」,并以「襯衫的未來的便利店」為概念開展了設計。將t恤衫放入瓶包裝瓶,陳列在設計成飲料機型的展架上呈現出一種未來式的購物感。

马其他幸运飞艇「UT」YIFABUJIUZAIRIBENGUONEIYINQIRELIEFANXIANG,SHANGDIANSHUTIANJIMANLEKEHUSHENZHILIANDIANNEIDESHANGPINYECHUXIANLEXIAOSHOUYIKONGDECHANGJING,ZHEZHONGXIANXIANGRANGRENBUJINFACHUXINXIDEZANTAN。ZUOTENGYIYIZHONGQUANXINDEPINPAISHEJIZHANLVELAIZHONGSUYOUYIKU。JIANGGONGSIJINGYINGYUPINPAISHEJIXIANGJIEHECHUANGZAOCHUYIZHONGQUANXINDEPINPAIZHANLVE。

5. 今治毛巾品牌形象(2006)

「Imabari毛巾品牌項目」于2006年作為日本經濟、貿易和工業部推廣日本品牌項目的一部分。由于無法招募到下一代工人,Imabari面臨著與廉價外國產品的競爭,前途未卜。佐藤可士和得知情況后為該公司制定了新的品牌標識和品牌策略,將Imabari的高價值轉化為「最安全、最可靠、質量最高的品牌」。佐藤可士和創造的標志象征著Imabari(今治)地區豐富的自然和工業的復興。將Imabari的品牌定位為品質保證的標志,選擇了純白的毛巾作為主打產品,體現了品牌的精髓。

JIANG「ZUIANQUAN」HE「ZUIKEKAO」ZUOWEIHEXINPINPAILINIAN。DANGSHI,YOUYUFASHENGLEJIQISHIPINANQUANSHIJIAN,RIBENXIAOFEIZHEDEWEIJIGANZENGQIANGLE。RENMENDUISHIPINXINXIDEANQUANXINGFEICHANGZHONGSHI。ZUOTENGKESHIHELIYONGZHEZHONGJIAOLV,ZHIJIEDINGWEIImabariCHANPINDEKEZHUISUXINGHEGAOZHILIANG。HONG、LAN、BAIFENBIEDAIBIAOTAIYANG、HAIYANGHESHUI,SHIImabariMAOJINGAOPINZHIDEJICHU。ZHEGEBIAOZHIDESHOUZIMUSHI「I」,ZENGJIALEOUZHOUDEWEIDAO,WEI「QUANQIUPINPAI」DINGXIALEJIDIAO。

BAIMAOJINYIQIANBINGMEIYOUBEIYONGLAIDAIBIAOGAOZHILIANG,DANZUOTENGRENWEI,ZUOWEIImabariDEZHUYAOCHANPIN,TAZUIQINGCHUDIDAIBIAOLEImabariDEJIAZHI。ZHEQINGXIMINGQUEDEXINXIJIDADITIGAOLEImabariDEPINPAIZHIMINGDUHEXIAOLIANG,BINGJIANGQIDINGWEIWEIRIBENDEQUANQIUPINPAIZHIYI。

2012NIAN,ZAIDONGJINGQINGSHANNANMEIKAISHELEDIYIJIAGAINIANDIAN。2017NIANZAICHANDIJINZHISHELILEQIJIANDIANHEMAOJINSHIYANSHI。WEILEZHANSHIRIBENImabariMAOJINDEQUYUSHENGCHANSHANG。HUANXINCHENGLILE「MAOJINSHIYANSHI」,RANGYOUKEKEYIZAIZHELITIYANMAOJINDEANQUANGAOZHILIANGDEPINZHI。SUOYOUZHEXIEHUODONGDOUYOUZHUYUJIASHENXIAOFEIZHEDUIGAIPINPAIDEXIYINLIHEREQING。ZHEGEXIANGMUDECHUANGXINFANGXIANG,BAOKUOZHIDINGHEZHIXINGDEGOUTONGCELVE,DADANDEBIAOZHIHEQINGXIDEPINPAIXINXIHUODEGAIDIQU100DUOJIAGONGSIDEGONGTONGGUANZHU。

6. 國立新美術館(2007)

2007NIAN1YUEKAIMUDEGUOLIXINMEISHUGUAN,SHIRIBENDIWUGEGUOLIMEISHUGUAN,YESHIZUIDADEGUOJIAMEISHUGUAN,YESHISANSHINIANLAIDIYIJIAKAIFANGDEBOWUGUAN。TAMEIYOUYONGJIUDESHOUZANG,ZUOWEIYIGEZHANLANCHANGSUOGENGDUODEHUODONGLAIYUANYUYISHUJIAOYUHEZHANLANHUODONG。

马其他幸运飞艇ZUOTENGKESHIHEYI」QUANXIN「ZUOWEICHUFADIAN,JIANG」MEIYOUSHOUZANGPIN「DEQUEDIANZHUANHUAWEIYOUDIAN,BINGJIEHEMEISHUGUANZUOWEI「RIBENZUIDADEZHANSHIKONGJIAN」DEYOUDIANLAIGUIHUACELVE。

SHIBIEBIAOZHIYI「XIN」ZHEGEZIZUOWEIZHUYAOYUANSU,XIANGYAOYONGSHIJUEBIAOXIANCHUMEISHUGUANDEYUGUOQUQITAMEISHUGUANDEBUTONG,「JIUBUNENGJUXIANYUJIUKUANGJIA,TONGGUOQIJINMEIYOURENHERENZUOGUODECHANGSHI。ZUOTENGKESHIHETIQU」KAIFANG「ZUOWEIGUANJIANCI,YINWEIGAIMEISHUGUANZHILIFAHUIYISHUZHONGXINDEGONGNENG,CHULESOUJIXINXIZHIWAI,GENGSHIQIWANGMEISHUGUANNENGCHENGWEIXINXIJIAOLIUDI。

ZUOTENGJIANG「XIN」SHEJICHENGMEISHUGUANDESHIJUEBIAOZHIBINGTONGGUOBIAOZHIQIANGDIAOZHEZHONG「KAIFANGCHANGSUO」DETEZHENG,QUCHU「XIN」ZHEGEWENZILISUOYOUXIANTIAOHEWANJIAODEFENGBIBUFEN,ZHIZUODUTEDEKAIFANGSHIZITI。CIWAI,SUOYOUXIANTIAODOUSHIYIBIANZHIJIAO,LINGYIBIANYUANJIAO,ZHEGELINGGANYUANZIHEICHUANJIZHANGXIANSHENGJIANZHUDEQIFA,MEISHUGUANJIANZHUDEZHENGMIANCHENGXIANHAILANGBANDEQUXIAN,LINGYICEDEZHANSHIKONGJIANZESHIZHIXIAN,TONGGUOZITIDETEZHENGRANGRENLIANXIANGDAOJIANZHUDEWAIXING。

TAHUANWEIBOWUGUANYANSHENGPINHEBIAOPAIKAIFALEYUANCHUANGDEMOBANSHIYINGWENHESHUZIZITI,YIBIAODABOWUGUANDEKAIFANGXINGHEDUOYUANHUA,BINGJIANGQIHEXINJIAZHIGUANHEDUTEJIANZHUTONGYIWEIYITI,ZUOWEIQIZONGHESHIJUECHUANBOCELVEDEYIBUFEN。TONGGUOTONGYIJIANZHUGAINIANHESHIJUECHUANBOGAINIAN,TISHENGLEMEISHUGUANDESHEJIWANZHENGDUHETONGYIXING,QUELIMEISHUGUANZHENGTIDEQUANXINXINGXIANG。

7. 千里復健醫院(2007)

「KANGFUDUJIACUN」SHIZUOTENGKESHIHE2007NIANWEIZHEJIAYIYUANKAIFADEHONGWEIGAINIAN。YIYUANDEZUOYONGSHITIGONGKANGFUZHILIAODESHISHE,WEIZHENGZAIKANGFUDEBINGRENHUIFUHUOLIHEXINXINRANGTAMENHUIGUIZHENGCHANGSHENGHUO。

马其他幸运飞艇TONGGUOLISHICHANGQIAOBENKANGZIYISHENGDEXUSHUDEXIANGQING,ZHENGLIHESISUOHOUTICHU「FUJIANXIUXIANZHONGXIN」GAINIAN。YIYUANSHIXIUYANGDECHANGSUO,DANSHITONGGUOTIGONGSHUSHIDEKONGJIANHEZHENCHENGDEFUWU,NENGFAHUIXINLINGKANGFUDEGONGNENG。

马其他幸运飞艇YOUKESHIHEDANRENJIAJUSHEJIDEJIANZHI,JIANZHUNEIBUCAIYONGXIUXIANFANDIANFENGGE,YOUREDAIYUYOUYOUQIJIANDESHUICAO,KETINGYOUNUANLU,FANGXIANGLIAOFA,HETUSHUGUAN。JIAJUQUANBUSHIMODENGDEBEIOUZHIPIN,CAIYONGROUHEDEJIANJIEZHAOMING,CHONGMANWENXINGANDEMUZHIDIBANRANGHUANZHEFANGSONGXINQING。YUANGONGZHIFUQUANFUFANXIN,WEITUOLONGZEZHIJIXIANSHENGSHEJI,XINDEZHIFUGEIRENZHENGQIJIEJINGDEYINXIANG,YOUJIANJU「ZHENGQI」HE「GAOYA」DEGAOJIGANKEYISHIHUANZHEGANDAOANXIN。

YIYUANDEJIEGOUDOUSHIMUZHICAILIAOMUDESHIWEILEYINGZAOCHUWENNUANDEFENWEI,RANGHUANZHEGANSHOUDAODAZIRANDEZHIYUNENGLI。ZUOTENGXIANSHENGHUANZHIDINGLEKANGFUYIYUANXINNAOZUZHONGBINGFANGDEGENGXINJIHUA,GAIBINGFANGSHIWEIJINIANKANGFUYIYUANCHENGLI10ZHOUNIANERJIANZAODE。TAKUODALE「KANGFUDUJIACUN」DEGAINIAN,WEIHUANZHETIGONGFANGSONGDEHUANJING,BINGJIANGZHONGDIANFANGZAIKANGFUSHANG,ZUOWEIYIYUANXINJIHUADEYIBUFEN。

CIWAIYIYUANHUANSHEZHILEYIJIANYINLESHIHEYIJIANPUZHUMUBANDEMEISHUSHI。ZUOTENGXIANSHENGHUANJIANGZIJIQINZICHUANGZUODEHUIHUAHECIQIFANGZHIZAIDATINGNEIWAIZHANCHU,WEIHUANZHETIGONGYIZHONGXINDEZHILIAOYISHUNENGLIANG。

8. 7-11便利店(2010)

马其他幸运飞艇7-11BIANLIDIANSHISHIJIESHANGZUIDADEBIANLIDIANLIANSUOJITUAN。TABUJINJUBEIBIANLIDIANGEXINGHUAHEBIANJIEHUADETESE,GENGYOUZHUQIJINGYINGHEFAZHANDEDUDAOZHICHU。QIPANGDADEDIANPUWANGLUO,GUIFANHUADESHANGPINGUANLI,YUSHIJUJINDEJINGYINGLINIAN。

在即將到來40周年之際,佐藤可士和為7-11便利店重新制定了一套經營戰略,重新定位該品牌的重點,便利店的優點并不在于價格而在他的產品質量和形象,為了提高品質和形象,可士和為便利店重新設計了1700多項商品包裝。這一舉措打破了每季度最高銷售記錄。佐藤可士和強調賣的不只是商品,而是對生活的重視,設計源于生活,應該通過設計來培養生活美感。

佐藤先生還參與了「Seven Cafe」(七咖啡)咖啡機的命名、包裝和設計并創造出超高的人氣,可以被認為是一種社會現象。并在1年里占據國內咖啡銷量No.1的位置。

佐藤先生專注于最細節的設計,以最大限度地發揮這些優勢。簡單的包裝設計,非常適合個人家庭餐桌,受到尋求高品質產品的消費者的歡迎。佐藤還針對食品進行分類,并按類別放置品牌標簽,以便客人能夠根據自己的需求輕松地選擇產品。品牌重塑的第二年開始,以日常用品為主的「生活方式」品類開始逐步打造自有品牌。

ZAIDISANNIAN,TATUICHULE「Seven Café」,GEI7-11BIANLIDIANDAILAILEJUDADECHENGGONG。ZUOTENGXIANSHENGJIANGZHONGSUPINPAIDECHUANBOFANGFAJIEHEDAOCHANPINZHONG,BINGCONGSHEJIDEJIAODUCHUFAJIEHE。ZHESHIQITABIANLIDIANCHANPINDOUMEIYOUDEYIGEYINSU。YINCI,TABUJINDAILAILEJUDADEJINGJICHENGGONG,YEDAILAILEJUDADEYINGXIANG,CHUANGXINRIBENDESHENGHUOFANGSHI。

9. 開被樂記念館(2011)

「開杯樂紀念館」以創造思考為概念,通過有關方便面的各種展覽和體驗項目,讓參觀者在愉快的氣氛中了解發明、發現的重要性,學習創業精神,是一個體驗型飲食教育設施。該公司的創業者安藤百福先生生前一直有一個念頭:「希望告訴孩子們發明、發現的重要性」 紀念館的logo創作靈感來源于開杯樂靠近杯口的外沿設計,設計3個驚嘆號「!!!」來表現「發明和發現」的喜悅。內部基調以紅色和白色為主,簡潔明了。并將這一理念體現在博物館的平面,空間和展示內容。

10. YANMAR公司(2013)

WEILEJINIANYanmarDANSHENG 100ZHOUNIAN,ZUOTENGKESHIHEWEIyanmarGONGSIZHONGXINDINGZHILEYIGEPINPAIZHANLVE,GAIGONGSISHEJIGONGCHENG、NONGYE、JIANZHU、HAIYANGGONGCHENGHEQUANQIUNENGYUANDENGDUOGELINGYU。

WEILESHIXIANyanmarGONGSIQUANQIUHUADEMUDE,ZUOTENGZHIDINGLEMINGWEI「GAODUANPINPAIXIANGMU」ZHANLVE,YIZHANSHIYANGMAGONGSIJIHUADEWEILAIFAZHANFANGXIANG。

马其他幸运飞艇ZUOTENGWEIGONGSISHEJIXINDEBIAOZHI,HUANYUDINGJICHUANGZUOZHEHEZUO,CHUANGZAOLETUOLAJIYUANXINGHEXINNONGYEFUZHUANG,ZUOWEITIXIANYANGMAQUANQIUHUADEYIYUAN。YANMARDEPINPAIXINGXIANGZAIGUONEIWAIYOUSUOBUTONG,ZAIRIBENTAYIQITUOLAJIHEGONGSIKATONGNANHAIJIAOSEYanbohHEMarbohERWENMING。ZAIHAIWAI,YANGMASHIYOUTINGHEHAIYANGGONGYEDEREMENPINPAI。JIYUZHEYISHISHI,ZUOTENGJIANGYANGMADEXUDUOHUODONGZHUANYIDAO「SHIPINSHENGCHAN」HE「NENGYUANZHUANXING」ZHELIANGGEZHUYAOSHIJIAO,ZHUANZHUYUYIGEQIYESHIMING,JIZHUIQIUYIGEKECHIXUDE,XUNHUANXINGSHEHUI。

马其他幸运飞艇ZUOTENGSHEJILEYUANZIOni-YanmaDEFlying YBIAOZHI,GAIBIAOZHIQIFALEGONGSIMINGCHENG,ZAIRIYUZHONGYIWEI「QINGTING」。CIWAI,ZAIXINWENFABUHUIHEJINGXIAOSHANGHUODONGSHANGYIXINTUOLAJIHEXINNONGYE、HAIYANGFUZHUANGDESHEJIWEITESE,YOULIDIBIAODALEYanmarDEWEILAIYUANJING。

ZUOTENGHUANFUZEJIANZHIHEZHIDAOWEIYUDABANDEXINBANGONGLOUDEJIANSHE,ZAIBANGONGLOUZAI2014NIANJIANCHENG。JIANZHUBENSHENDEDINGWEIZHIZAITONGGUOCAIYONGZUIXIANJINDEHUANJINGJISHUSHIXIANLINGPAIFANGDEGAINIANMOXING。ZUOTENGKESHIHEJIANGYANMAR FLYING-Y BUILDINGDALOUDINGWEIWEICHUANBOMEITI,BUDUANCHUANDIYANGMA「KECHIXUWEILAI」DESHIMING。

11. MoltBene企業新形象(2015)

马其他幸运飞艇MoltBeneSHIRIBENZHUMINGHUFAGONGSI,ZAIJIJIANGDAOLAIDE40ZHOUNIANJINIAN,YAOQINGLEZUOTENGKESHIHEWEIGONGSIZHIDINGXINPINPAIZHANLVEDECEHUAHEZHIXING,BAOKUOGAIBIANGONGSIMINGCHENG, BINGWEI「MoltBene」KAIFAXINDEQIYEXINGXIANG。TAWEIGONGSITICHUYIGEXINDEMINGTI「RENSHENGZHONG,TIYANXINDEMEI」。TAHUANJIANGJITUANZIGONGSIZHENGHEZAIZHEYIXINKOUHAOHEXINGONGSIMINGCHENG「MEIDETIYAN」GAINIANLI。

佐藤設計的新標志靈感來自于「美」的日文漢字形式。整個標志是由 「美」簡化和抽象而形成的,并使用紫色作為公司的新企業顏色。這區分了公司的獨特性,因為紫色不是公司徽標中常用到顏色。同時負責新公司總部的入口和美容工作室的室內設計,并負責安裝藝術品。

ZUOTENGXIANSHENGSHEJILEGONGSIXINZONGBUNEIBUXINMEIRONGGONGZUOSHI。YONGYUYUANGONGPEIXUN,YUXINWENHUIYIDENG,ZHIZAIGAIKONGJIANYUZHENGTIPINPAIZHANLVETONGBU。

從工作室天花板上的織物和佐藤先生在墻上的表達了這個工作室作為新「美」的體驗發源地的定位。通過在新公司名稱、新標識马其他幸运飞艇、新美容工作室的內部設計以及其他新的傳播媒介中象征性地融入新的使命宣言,將這些元素融合在一起,向社會提出了一種新的品牌戰略方案。

12. Miwa Yamamoto(2016)

Miwa Yamamoto是一家Tenobe Somen(日本手工細麥面)公司。為了紀念誕生300周年,佐藤可士和被委托設計新的公司名稱和新標識,還有公司的旗艦產品「白龍」新包裝設計。在整個項目中,佐藤致力于將當代日常生活和傳統工藝與日本食品傳統之間相融合創造出和諧共生的形態,同時也為品牌創造了未來的形象。

KAOLVDAOGONGSIRIHOUKUOZHANGQITACHANPINSHENGCHANXIAN,CONGERYINGDUIRIYIDUOYANGHUADEXIAOFEIZHEYINSHIXIGUAN,ZUOTENGKESHIHEXIANSHENGTICHUJIANGGONGSIMINGZI「Miaw SomenYamamoto」JIANHUACHENGWEI「Miwa Yamamoto」。

他表示公司歷史悠久,與奈良古城歷史相互交織有著深刻的歷史淵源。基于這份歷史情感佐藤以印章的形式設計出公司的新標志。公司產品」白龍」的包裝以白色為基調,配合極簡又細致的圖案。簡單而現代的,與其他競爭產品區別開來。包裝上的圖案細膩又精致與產品產生呼應,同時標志象征著Miwa Yamamoto細麥面背后獨特而精致的技術水平。

13. DIFFERENCE(2016)

2016NIANZUOTENGWEIDIFFERENCEGENGXINPINPAIXINGXIANGXITONG,HUANWEICIDINGZHILEYITAOQUANXINDEXIZHUANGDINGGOUXITONG。KERENTONGGUODIANNEIDECAIFENGJINXINGCHUBUCELIANG,JIANGCELIANGHAODECHICUNBAOCUNJINYIGEDUTEDEAPPYINGYONGZHONG,CONGKAISHIDECELIANGCHICUNDAOXUANCAI,BULIAO,DAOZHIFUDOUKETONGGUOGAIYINGYONGWANCHENG。

马其他幸运飞艇ZHEJIANLILEYITAOQUANXINDEFUWUMOSHI,JIANGXIANXIASHITIDIANHEXIANSHANGDIANPULIANJIEQILAICHUANGZAOCHUYITAOXINDEDINGGOUXITONG。ZUOTENGXIANSHENGHUANTIGONGLEGENJUMEIGEGUKEDESHUJUJINXINGCUXIAOXINXIFENXI,JIANGHESHIDECUXIAOXINXICHUANBODAOHESHIDEKEHUSHENSHANG。JIDAXIANDUDIFAHUILEDINGZHIXIFUDEYOUSHI。

2016NIAN10YUEZAIQINGSHANKAIYE,ZUOTENGXIANSHENGSHEJILEYIGEJINGZHIDESHINEIKONGJIAN。GAIYINGYONGCHENGXUYUNXUSHANGDIANTIQIANXUNWENGUKEDEGERENXIHAOHEYUSUAN,XIANGTAMENZHANSHIBUTONGDEXIZHUANGXUANZEHEMIANLIAOYANGPIN,ZHEYANGGUKEYIDANLAIDAOSHANGDIAN,JIUKEYICHUMOHEGANJUETAMEN「XIANGYAO」DEXIZHUANG。GUKEZAIZHENSHISHANGDIANHEXUNISHANGDIANZHIJIANYOUYIZHONGWUFENGDETIYAN。HENDUOKEHUDOUHENHUANYINGZHEXIANGFUWU,YINWEIMEIGERENDOUKEYIZAIZHENGGEGUOCHENGZHONGXIANGSHOUDAOGAOZHILIANGDEFUWUHEGEXINGHUA。

14. 武田制藥(2018)

佐藤可士和為武田制藥有限公司在東京·日本橋本町建設了的新全球總部提供了室內設計指導。佐藤設計了一個精致又具有代表性的室內空間,向世界展示武田公司的品牌核心。

TAGENJUWUTIANZICHENGLIYILAIDESHIMING「SHENGMINGDELILIANG」WEIGAINIANLAIJINXINGSHEJIBINGTIXIANZAIGONGSIDENEIBUJIEGOUZHONG, CONGRUKOUDAOJIEDAICHUDAOGONGZUOQUYUDEYUNDONGGUOCHENGJIANGSHULERENLEISHENGHUODEGUSHI。

BINGYISHENGMINGZHONGBUKEQUESHAODEBAGEYUANSU,SHENGMING,SHUI,GUANG,DIQIU,SHU,REN,LIANXIHEWEILAIDEHANZILAIZUOWEIKONGJIANZHUANGSHILIDEZHUYAOXINGSHI。JIANGZHEXIEHANZITILIANCHENGXIANDAIFUHAO,CHUANDACHULEYIZHONGRIBENQIYETEYOUDE「HE」DEGANJUE,BINGZUOWEIYISHUPINYINGYONGYUQIANGBI、DITANHEDENGGUANG。

GAIXIANGMUZUOWEIKONGJIANPINPAIDEZUIXINSHIJIAODEDAOLEGUANGFANGUANZHU,BUJINSHIWEILECHUANDAWUTIANZHICHI「SHENGMINGDELILIANG」,HUANWEISUOYOUYUWUTIANHEZUODERENTIGONGLEFENXIANGTONGYANGMEIHAOWEILAIDEKONGJIAN。

15. 日清食品公司設計工廠(2019)

2019NIANFUZERIQINGSHIPINGUANXIGONGCHANGDECANGUANSHESHIDECHUANGYIZHIDAO、SHINEIZHUANGSHISHEJI。ZUOTENGJIEHELEQUWEIXINGHEPINPAILISHI,SHEJICHUYUPUTONGGONGCHANGBUTONGDEXINGSHI。

ZAIRUKOUCHUSHIJUDADEBEI,MIANWAIGUANCAIYONGRIQINGDEDAIBIAOSE:HONGYUBAIWEIZHU,CONGRUKOUCHUZOUJINNEIBUCANGUANHOU,YINGRUYANLIANDEBIANSHIYITIAOCHANGCHANGDEHONGSEZOULANG,QUANCHANG200MIDEXIANHONGDECANGUANTONGDAONEIBUTONGYANGYANXULERUKOUCHUDEHONGBAISHEJI,YUGONGCHANGNEIBUDEGANJINGYONGSEXINGCHENGQIANGLIEDUIBI,GEIRENLIUXIAYIZHONGCHONGJIYOUHEXIEDEDUIBI,ZAIHONGSEZOULANGLIYOU40GEDAXIANSHIQIZHANSHISHENGCHANGUOCHENG,MEIFENZHONGSHENGCHAN400GEBEIMIAN,TONGSHIHUANNENGTINGDAOSHENGCHANXIANZHONGFASHENGDESHENGYINQUYANG。

RIQINGGONGCHANGZONGMIANJIYUE10WANPINGFANGMI,1NIANNEIZUIDUOKESHENGCHAN10YIDUNCHANPIN。YONGYOUJIANDUANSHEBEIHEIoTJISHU,SHIGUONEIZUIDADESHIPINGONGCHANGZHIYI。

16. SAMURAI INCUBATE(2019)

2019NIAN7YUESAMURAI INCUBATEZAIRIBENZONGBUDEGONGSIGENGHUANLEQUANXINDEBANGONGDIDIAN,TONGSHIYEZHONGXINXIUDINGLEQIYEXINGXIANGXITONG。ZUOTENGKESHIHEWEIGAIGONGSIZHONGXINZHENGLILEXINGDONGDEFANGZHEN,DUIQIJINGYINGLINIANTICHUXIUZHENG,BAJIAODIANJUJIAOZAI「ZHIYONGLICHENG」ZHEJUHUASHANG。

logo標志把「志勇禮誠」這四個字,無限的抽象化與簡化,使logo的視覺表現上與日本極簡的審美觀念融合統一。

SIGEZHENGFANGXINGSHUIPINGPAILIE,JITONGYIYOUPINGHENGWENGU,XIANGZHENGLEJINHOUGONGSIXINSHIYEDEJICHU。XINBANGONGSIZAIDONGJINGDOUGANGQUDELIUBENMUYIDINGMUJIEDAOZHONG,ZUOTENGRENWEIXINDEGONGSIDIDIANSHIXINKAISHIDEWUTAI,YUYIZHUZAIZHELINENGCHUANGZAOCHUGENGDUOXINDESHANGYEJIYU。XINGONGSIZAILIUBENMUQUXUANZELEYIDONGSANCENGLOUBINGYI「WU」ZUOWEIGAINIAN,QUCHULELOUZHONGFUSHUDEDONGXIRANGDALOUJIEJINGANGJIANHAODEZHUANGTAI。

马其他幸运飞艇GONGSIERLOUDELINGGANLAIZIYU「DAOCHANG」ZHELINENGGENJUBUTONGDEYONGTULINGHUOYUNYONGQIKONGJIAN,YEKEYIZUOWEIYIXIETESHUHUODONGDECHANGSUO。ZHENGMIANYOUYIMIANCHUNBAIDEQIANG,CHUANDAZHUYIZHONGCONGWUDAOYOUDELINIAN,TONGSHIYESHIZHEGEKONGJIANZHONGZHONGYAODEBIAOZHI。QITADEKONGJIANSHIWUGEDUANDEYITIHUAKONGJIANSHEJI,KEYIMANZUKUAISUDEFANMANGSHIWUDECHULI。ZAIKONGJIANSHEJIZHONGCAIZHIXUANZELEMUTOU、BUXIUGANG、BU、BOLI,XIWANGZHELISANFACHUQINGSONGHEZHIPUDEFENWEI。


本文來源:中國設計在線

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關鍵詞: 設計師 佐藤可士和 
作者:cdo
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